LONDON — The World Health Organization has proposed a sweeping new way to judge packaged food, one that looks beyond fat, sugar and salt to the colours, flavours and sweeteners that make products taste and look more appealing — and the world's biggest food companies are already pushing back. The draft guidance, published on Monday, 2 November 2026, would give governments a single tool for deciding which industrially produced foods should be eaten only in moderation, and which could face warning labels, marketing limits or taxes. The plan, reported by Reuters on Monday, 9 November, marks the first time the UN health agency has built such ingredients into its food guidance, amid a fierce global debate about ultra-processed food. Illustration: A shopper reads a food label in a supermarket aisle of colourful packaged foods. What Happened The WHO published its draft Integrated Food Profiling Model for Regulatory Measures on 2 November 2026 and opened it for public consultation ...